3 Benefits of Using an ETA Certified Payments Professional

​The success of your business depends on your merchant services provider. Trust and reliability is key. Just as patients expect doctors to be certified by state medical boards, savvy merchants demand ETA certified payments professionals (ETA CPP). ETA certification is a symbol of excellence within the payment industry. Here are just a few advantages that come with using a ETA certified merchant provider.


Trustworthiness
ETA CPP is the sole payment industry validation standard, set by the Electronic Transaction Association (ETA). To earn this gold standard credential, a provider must be recommended by a supervisor in the payments business. Moreover, to be included on this exclusive list, ETA CPPs must abide by the ETA’s Code of Conduct, which requires a dedication to professionalism, knowledge, security, and responsibility. Finally, the ETA has created a disciplinary process in case of the complaints; without ETA certification, it is impossible to see if a provider has received complaints.


Knowledge
A rigorous exam conducted by an independent testing firm is required to earn ETA certification. Strong working knowable in an additional area is also preferred. There areas include operations, compliance, risk, security, and technology. To retain their ETA certification, individuals are required to establish continuing education every three years. Therefore, certification indicates that a payment provider is current on industry developments, such as implementing payments via microchip EMV rather than traditional magnetic strips. The payment processing field is complex and ever-changing. ETA CPPs are up-to-date on payment changes, so your business will be equipped to handle all current electronic payments.


Experience
Prior to ETA certification, a provider must have a minimum of one to three years in payments industry. ETA SPPs are dedicated to the industry; they are in it for a long haul. Non-certified providers are more likely to come and go, which can leave your business in a bind.

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The Electronic Transaction Association has created a searchable database of certified payment providers. There, you may search by name, city and/or state.

Payment processing is more complex than ever before, due to growing government regulation, increasing compliance requirements, and continually developing technological challenges. Since the
​ETA Certified Payment Professional certification is the industry standard for competence in payment processing, merchants should demand that their service provider is ETA CPP certified. ​

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TALK TO A ETA CPP CERTIFIED PAYMENT PROFESSIONAL​

800-577-0195     -     916-572-5817    -     HELLO@COCARD.COM